It is important to cross media market and promote related articles and objects to the target audience in this way, so that they are recognisable and can be associated with one another. If a customer buys the poster because they like it, then they will see that the digipak is designed to look similar and buy it as well. This makes the company money and at the same time promotes the artist. In a similar way, someone might watch the music video and like the visuals expressed in the shots, then while shopping, see the digipak with similar shots on it and end up buying it because they realise it is by the same artist. Cross-media marketing is a form of cross-promotion and is used by companies globally to deliberately surpass traditional advertisement techniques and instead includes extra appeals to the products they offer, showing how the items on sale are all part of one package; if you have one you must have the other.
Final Album Advertisement
Having received audience feedback about the mock up of my album advertisement and reviewed my rough edit, I have made some changes and this is now what my final album advertisement looks like. It promotes Sofia Karlberg as an artist and the new album 'Cover To Cover.'
Final Digipak Design
Above is the final version of my digipak design. This is a birds eye view of it and if I was to print it out and fold it along the lines, the photos would all face the right way and be the right size. Having received audience feedback about the mock up of it, I made quite a lot of changes which I think have been effective and successful. Overall I am pleased with how it looks and believe that it clearly presents all of the necessary information to the viewer in a visually exciting way.
This is the final version of my digipak placed onto the template that I used to size and shape the panels. This presents an idea of dimensions and also shows the basic framework that I used to help me during the process of completing this.
Monday, 29 February 2016
Links Between My Main Product And Ancillary Texts
It is important to cross media market and promote related articles and objects to the target audience in this way, so that they are recognisable and can be associated with one another. If a customer buys the poster because they like it, then they will see that the digipak is designed to look similar and buy it as well. This makes the company money and at the same time promotes the artist. In a similar way, someone might watch the music video and like the visuals expressed in the shots, then while shopping, see the digipak with similar shots on it and end up buying it because they realise it is by the same artist. Cross-media marketing is a form of cross-promotion and is used by companies globally to deliberately surpass traditional advertisement techniques and instead includes extra appeals to the products they offer, showing how the items on sale are all part of one package; if you have one you must have the other.
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