The Importance Of A Printed Advert

Even in today’s world where modern technology plays a big part in circulating news and other data, printing is still an important method of advertising. People tend to have a natural attraction to newspapers and magazines, including relevant advertising pieces that they are able to cut out and keep for later to read at their own leisure. Printed adverts are also perceived by readers as being more credible, especially in familiar publications. This is why it is so important for artists and their music.

Highly Informative

In advertising, the printed word can be highly informative, especially when compared to the brief messages of television and radio. In advertising, a small company has the ability to explain all of the features and benefits of its product in a one-page magazine or newspaper advert. This is great for artists and their music, because it enables the consumer to obtain all relevant information in a visually exciting way. Through print media, artists can create a widespread brochure, or even a sales kit. This could include a business card, free tickets, a colourful poster; all of which can be enclosed in a printed sales folder.

Lasts Longer

Small companies using print in advertising can expect their messages to last longer. This is good for artists and their music, because magazines and newspapers are passed around to other readers. This helps to spread awareness of an artist and any upcoming album releases or concerts. Magazine and newspaper publishers keep both circulation and readership figures on their publications. A consumer may keep an artist's perfume sample or advertisement that they received in the post for weeks before acting on it. Promotional items like bumper stickers, pens, charity bands, and refrigerator magnets make for advertising that delivers a lasting message.

 Building An Image

It is important for an artist to use printing in advertising to build a memorable and interesting image. Colour schemes, font styles and pictures are all taken into consideration and effect a consumer’s perception of the artist and their music which is being advertised. A company or product logo is the consummate image builder for a business, and should appear on all printed material.

Considerations

Artists can also better target and position their adverts through the use of print. Many older readers also actually prefer to read the printed versions of newspapers and magazines. Most print advertisers allow companies to position their adverts where they want, so this means that an artist can consciously choose to place their advert next to relevant articles and fit it in with the context of the existing articles.